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Tej Kohli Explains role of a Product Manager

At times when people ask me ‘Hey Tej Kohli what you do for a living?’ I tell them that I’m a product manager at an IT company. To which they respond, “that’s nice…what does a product manager do?” While this is a pretty natural reaction, what’s not natural is you are just as likely to be [...]

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What affects consumer behavior? by Tej Kohli

Tej Kohli writes another insightful article of product management and factors that affect consumer buying decisions. Read the entire post on Tej Kohli Notes… By consumer behavior, we refer to the process of selection, purchase, and consumption of goods and services that satisfy their wants. Evaluating a consumer behavior is complex and involves different processes. [...]

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