Tej Kohli Management Expert and Globetrotter

Most of us must have heard of Product lifecycles. Like there is product lifecycle there exist customer lifecycles too. Primarily a customer lifecycle encompass two stages, first when customer purchases the product and second when customer uses it. However, there are a few sub-stages as well that we usually see in a more complex version [...]

Tej Kohli gives a list of his favourite Product Management books: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin The Product Manager’s Handbook : The Complete Product Management Resource by Linda Gorchels The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition) by Thomas T. Nagle Winning at [...]